EuroFootwear Conference

Bordeaux, France

October 1998

" Shoes Tomorrow "



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Shoes for the 21st Century
by Alan Zerobnick
Chairman, Digitoe ( USA )

Mass Customization of Footwear is "custom hand craftsmanship" plus mass marketing. New technologically integrated approaches to fit, design, manufacturing, marketing, delivery, and personalized customer service, make it possible for smaller, more sophisticated companies to develop and maintain a loyal relationhsip with their clientelle, at the same time, creating new opportunities for employment in manufacturing and distribution, on a local level.

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